Try Semrush

Semrush helps you:

  • Do keyword research
  • Audit your local listings
  • Perform competitor analyses
  • Manage social media accounts
  • And much more!

Backlinko readers get:

A 14-day trial for premium features. 55+ tools.
Free access for core features.

Newsletter Sign UpTry Semrush — Free Trial

Backlinko readers get unlimited
access for 14 days. 55+ tools.

Multimedia Content

  • Content Marketing Hub
  • Multimedia Content
Lead Magnets
Video Content
Overview

There’s no doubt about it: multimedia content is on the rise.

According to MusicOomph.com, over 79 million Americans listen to at least one podcast every week. And YouTube has surpassed Facebook as the 2nd most popular website on the planet.

And if you’re used to writing blog posts, the shift to a new medium can seem daunting at first. You need to learn about microphones, cameras, episodes, editing… not to mention completely new platforms.

In this section you’ll learn how to crank out high-quality multimedia content like a boss, including tips for video content, podcasting and visual content.

This page contains a library of resources to help you create highly effective video, audio and visual content.

Video Content

An overview of video content and how it fits into the content marketing landscape.

Explore this Resource
Podcasting

A short and sweet guide to starting a podcast from scratch.

Explore this Resource
Visual Content

A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.

Explore this Resource
Interactive Content

This guide will show you how to use interactive content as part of your content marketing strategy.

Explore this Resource
More Topics
All Topics
4 ResourcesContent Marketing Fundamentals
Start now
6 ResourcesContent Production
Start now