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In this new guide you’ll learn everything you need to know about starting — and growing — a YouTube channel from scratch.
From video production to SEO, this guide has everything you need to get started with YouTube Marketing.
YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube ads.
Simply put: YouTube (and video in general) is already huge. And it’s getting bigger by the day.
YouTube is the 2nd most-visited website in the world (Alexa).
2 billion people log in to YouTube every month (YouTube).
68% of active users on YouTube state that videos help them make a “purchasing decision” (Google).
The number of SMBs advertising on YouTube has doubled over the last 2 years (YouTube).
After seeing these stats, it should come as no surprise that more and more companies are including YouTube as part of their digital marketing strategy.
That’s partly because YouTube as a platform is growing insanely fast. But it’s also because video is an extremely powerful medium.
If you compare the emotional impact of a video vs. a wall of text… there’s really no comparison.
When someone sees your brand on YouTube, it’s significantly more memorable than reading a blog post or seeing a text-based ad.
Yes, YouTube is an opportunity to get more traffic and customers.
But it’s not untapped.
In fact, YouTube can be a very competitive place. Which means you can’t just start uploading videos and expect to see results. In fact, countless “big brands” have jumped into YouTube marketing head-first… with only a handful of views and subscribers to show for it.
The truth is, to succeed on YouTube, you need to have a winning strategy, the ability to create great videos, and the YouTube SEO know-how to optimize those videos around keywords and topics that people on YouTube care about.
When you publish amazing SEO-optimized videos, you can find yourself with a wider audience of raving fans… and a pipeline of traffic back to your website.
So how do you get the most out of YouTube… and video marketing in general? The resources on this page will help you. They contain battle-tested tips, techniques and strategies that are working right now.
There’s a lot that goes into marketing your business on YouTube. In general, here are the 5 most important steps:
Create a channel for your company
Plan out your video strategy
Upload high-quality videos designed to maximize Watch Time
Optimize videos around popular keywords
Promote new videos on and off of YouTube
In a word: YES. That’s not to say that YouTube should be your company’s main focus. But according to WyzOwl, 84% of small businesses stated that video has brought them more traffic. And YouTube is hands-down the most popular platform for publishing your video content. So if you want to diversify your traffic sources, or just get your brand in front of your target audience, video marketing is as legit as it gets.
The short answer: it depends. The cost of a YouTube ad depends on the demographic you’re targeting and the keywords you’re bidding on.
According to an industry study by AdStage, the average CPC in YouTube is approximately $3 per click.
Yup! YouTube has a very robust advertising platform (run through Google Adwords).
And unlike buying video views from shady websites, YouTube (obviously) has no problems with you getting views on your videos with video ads.
Entrepreneur.com reports that the best time to upload new content to YouTube depends on the day of the week that you publish. Here are the best times for each day:
Monday: 2pm-4pm
Tuesday: 2pm-4pm
Wednesday: 2pm-4pm
Thursday: 12pm-3pm
Friday: 12pm-3pm
Saturday: 9am-11am
Sunday: 9am-11am
YouTube is the internet’s 2nd largest search engine (after Google of course). Here are the most important things you need to do to optimize the videos that you upload:
Find keywords that people use in YouTube search (keyword research)
Include your keyword in your video title
Write a description that outlines your video content
Include relevant keywords in your video description
Add accurate tags that include keywords
Get comments and likes on your video
Here are five ways to get more subscribers on your channel:
Ask viewers to subscribe at the end of every video (CTA)
Use playlists to encourage viewers to watch more of your video content
Create a professional channel page
Upload a channel trailer
Send social media followers to your YouTube channel